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Analytics Dashboard
Agent
Contacts
Subscriptions
Call Logs
Date
May 2025 to Jun 2025
Role
UX/UI Designer
Team
1 Product Manager
4 UX/UI Designers
Skills
UX/UI Design
Product Design
Tools
Figma
Overview
Voqo AI recognised businesses lose valuable opportunities when they miss calls and customers hear generic voicemail greetings.
The solution; an AI voice agent that can have natural conversations with callers, collect information, and schedule follow-ups - helping businesses capture missed opportunities and provide exceptional customer experiences, even when they can't answer the phone.
Brief
"Audit the existing Voqo platform and refine core pages through UX improvements, visual cleanups, and usability fixes. Design a new analytics dashboard from scratch." - Voqo AI
Our team was tasked with refining the platform whilst maintaining functionality as Voqo recognised their design aesthetically and usability wise is not strong to deliver on their product. They've had to assist customers in onboarding and lose retention over time.
This project was as part of the Prodigi Client Design Program - an opportunity to work within a team through a brief with a real client over 10 weeks.
UX Refinement
Each member conducted an analysis of the platform to discuss issues with the stakeholder. My analysis showed the product lacks a user centric approach, rather focusing on delivering a product than a solution.
Platform Before Redesign
My Analysis of Platform
A key contribution to the flaws is it assumes too much of the user. Simply using an API does not guarantee users will understand this form of tool, especially considering AI is still emerging and is drastically different from other platforms.
The Redesign Process
Minimalist Design
By stripping away non-essential settings and visual clutter, we created a minimalist interface that directs users’ attention to what matters most. This not only streamlines workflows but also reduces cognitive load, making the platform more approachable for all users.
Bento Boxes
We introduced Bento Box layouts to deliver a two-in-one solution, seamlessly blending visual appeal with intuitive usability. This modular approach organises information into clear, digestible sections, making navigation effortless and visually engaging.
Familiarity
To make agents more recognisable and familiar, we promoted the agent as a person connecting the name to a visual cue. Then settings that adjust the name and voice are placed closely, with extended settings from Conversation and beyond placed below - to create a user journey where all these settings affect the 'agent'.
A key issue the stakeholder revealed with their current product were; users would arrive to the platform, however find difficulty to connect the agent. An approach I proposed involved a notification element with supporting visual cues to assist users identity the need to connect.
Voqo missed the opportunity to deliver on their value proposition, that AI can do it for you.
During the redesign of the call logs page, I discovered a critical issue that contradicts this promise within the freemium model.
Voqo’s core purpose is to reduce the hassle of taking calls and tracking inquiries. However, restricting access to call logs behind a paywall is inconsistent and undermines transparency.
I proposed a shift: make raw call transcripts available to all users, supporting trust and quality assurance, while reserving advanced AI-powered features for the paid plan. As the client was interested in incorporating AI further, features such as automatic summaries, tagging, and insights were introduced. This better aligns the product’s value proposition with user experience and demonstrates the true potential of AI - which is to simplify work.
The stakeholders agreed and the approach was a key consideration for the other screens, examples are provided below:
Gain daily insights
Summarise your recent calls (daily, weekly or monthly) into trends to provide fast insights.
Summaries
Let AI provide the information you need from conversations to take action.
Analytics Dashboard
The analytics dashboard feature was requested in an attempt to address low user retention on their platform.
Voqo AI clearly understood if the platform was focused on setting up an agent and retrieving summaries would not be enough to create a valuable product where users would return to.
Coming to the dashboard, we wanted to use it as an opportunity to smoothen the experience and provide a reason to return to the platform consistently. Our approach, through AI daily summaries of recent inquiries, providing users with a way to manage and view their inquiries within one page, then move to call logs to view specific calls or refine their agent to retrieve valuable information. The dashboard would also act as the landing page, rather than an agent settings page - which feels more natural and familiar to users.
Proposed Analytics Dashboard
Final Redesign
Analytics Dashboard
Agent
Contacts
Subscriptions
Call Logs
Analytics Dashboard
Agent
Contacts
Subscriptions
Call Logs