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LEO'ROSE
Founding Designer
eCommerce Web Design, Email Marketing, Graphics Design, Video Editing
Date
Since December 2024
Role
Founding Designer
Skills
eCommerce Web Design
Email Marketing
Graphic Design
Video Editing
Tools
Shopify
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Overview
LEO'ROSE is a Sydney based leisurewear label empowering creative ambition through refined, everyday style.
I led the creative execution for the launch of the brand, development of the eCommerce website and delivering social media content, including graphics and short-form videos that aligned to the brand's identity and captured the creative direction.
Results
Directly contributed to 65% increase in social media following.
Built an eCommerce website using Shopify that successfully fulfilled stakeholder's vision and satisfaction.
Context
LEO’ROSE is a Sydney-based leisurewear label, a passion project founded by a group of passionate, likeminded creatives.
The challenge was to launch into a market already flooded with small streetwear brands, most of which leaned heavily on hype-driven, trend-focused styles.
Our question became: how could LEO’ROSE stand out and attract an audience of its own?
Insight
While many streetwear labels follow short-term trends, they risk blending into each other and losing cultural longevity. We took a deliberate approach: building its identity around "refined, everyday style" that empowers creative ambition.
By carving out a niche, the brand could create lasting differentiation and foster loyalty among young creatives.
Short-form Advertisements
To increase the online presence for the launch, I was responsible for developing social media content from graphics to short-form videos to spark curiosity and build brand presence through creative and visually engaging storytelling that showcase creativity and aesthetic.
Videos were created using Adobe After Effects and through feedback loops the videos below are few which were posted.
Website
I designed and built the website on Shopify, ensuring it reflects the brand - focusing on minimalism - and logistics setup for smooth operations, while integrating email automations through Omnisend to enhance customer engagement and retention.
Having no previous experience with Shopify, I was able to build an understanding and skill through practice in this project.
