Date
Feb 2025 to Apr 2025
Role
UX/UI Designer
Team
1 Product Manager
4 UX/UI Designers
Skills
UX/UI Design
Product Design
Tools
Figma
Brief
Augmented Retail - Your challenge is to create a digital solution with TWO innovative user experiences that enhance product engagement and boost purchase confidence. Your design should uniquely leverage OS integration for a seamless, immersive journey, addressing shopping hesitation while effectively incorporating emerging technologies like AR.
Our chosen problem space was the sneaker resale market.
This project was as part of Prodigi's Product Innovation Program, a program where multidisciplinary teams competed to pitch the best product by following the Double Diamond and considering business value within our chosen problem space.
The online sneaker market is flooded with $600 billion worth of counterfeit sneakers. That is 1.5 times the legitimate sneaker market.
[RunRepeat, 2023]
Leading platforms that promise authenticity have been addressing it through a bandaid solution - fakes still slip through.
Nike x StockX Lawsuit (2025 March Update)
Court rules StockX partially liable as Nike investigators find 37 pairs of counterfeit Nike sneakers sold on the platform
[The Fahsion Law, 2025]
80% of users perceive eBay sells the most counterfeit products online
26% of users stopped buying from eBay because of counterfeit concerns
[Intelligencenode Blog, 2020]
Unreliable Verification
9/12
voiced concerns about proving authenticity or verifying sellers
No Post Purchase Experience
Zero
Lack of trust
60%
of surveyed users said “I don’t fully trust marketplace sellers”
Collectors are driven by a passion for rarity and authenticity but face significant challenges in verifying the legitimacy of items in the secondary market. This difficulty erodes trust, leading to hesitation and missed opportunities to enrich their collections.
How might we simplify the authentication process for collectors so that they can confidently purchase rare, authentic, and high-quality sneakers?
Our solution is a platform that makes authenticity the focus, where people can buy sneakers without doubt. Our app creates an experience that feels fast, transparent and trustworthy.
Interactive Prototype (Desktop required* and use full screen for the best experience!)
A breakdown
The product consists of three core features:
Buying user flow (Home to Search)
Features Summary
Dynamic Sneaker Carousel
A dynamic scroll of hot items — like a digital sneaker wall.
One-tap seller authenticity check
Reveal seller and product authentic info instantly
3D Sneaker preview
Inspect shoes from all angles in high-resolution
Sneaker DNA
All shoes on the platform must undergo the Sneaker DNA process powered by AR and AI, the app provides the authenticity of the shoe. This data is broadcasted on the product listing to increase transparency
Features Summary
Camera powered scan
Users scan the sneaker from multiple angles in real time
AI-powered analysis
Determines how likely a sneaker is authentic
Authenticity explorer
Explanation on why the details of the sneaker are likely to be authentic/inauthentic
Wardrobe
Buyers and sellers can showcase their collection on the platform in the Wardrobe, designed to break the transactional relationship between them to promote authentic buying experiences providing personalisation and transparency.
Features Summary
Wardrobe View
Show off your collection and discover what others are curating
Personalisation
Customize your wardrobe your way—with stickers!
AR Try-On
Experience your next pair with interactive virtual try-ons