Hansen Marudai

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Hansen Marudai

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#FlipTheScript

#FlipTheScript

#FlipTheScript

Case Study | University Project

Graphics Design, Campaign Design

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Brief

To develop a campaign concept to attract and encourage young audiences (18-35) to get involved with Médecins Sans Frontières / Doctors Without Borders's brand and mission.

This project was undertaken as part of my studies at the University of Sydney

This project was undertaken as part of my studies at the University of Sydney

This project was undertaken as part of my studies at the University of Sydney

Instagram Carousel

Instagram Mockup

Instagram Mockup

Instagram Mockup

Design Choices

Design Choices

Design Choices

  • The style resonates with younger audiences and reflects MSF’s brand identity through the use of red and the paint aesthetic found in their logo. The paint conveys the issues MSF is raising, while the red text emphasises MSF's identity and message.

  • The torn newspaper symbolises the campaign's goal to address and eliminate the ongoing issue, reinforcing the message of "FlipTheScript."

  • The style and design intends to evoke feelings of activism, urgency, passion, frustration, and the desire for change.

  • The style resonates with younger audiences and reflects MSF’s brand identity through the use of red and the paint aesthetic found in their logo. The paint conveys the issues MSF is raising, while the red text emphasises MSF's identity and message.

  • The torn newspaper symbolises the campaign's goal to address and eliminate the ongoing issue, reinforcing the message of "FlipTheScript."

  • The style and design intends to evoke feelings of activism, urgency, passion, frustration, and the desire for change.

  • The style resonates with younger audiences and reflects MSF’s brand identity through the use of red and the paint aesthetic found in their logo. The paint conveys the issues MSF is raising, while the red text emphasises MSF's identity and message.

  • The torn newspaper symbolises the campaign's goal to address and eliminate the ongoing issue, reinforcing the message of "FlipTheScript."

  • The style and design intends to evoke feelings of activism, urgency, passion, frustration, and the desire for change.